Taking Your Software Solution To The iPhone - And Avoiding Common Mistakes

Taking Your Software Solution To The iPhone – And Avoiding Common Mistakes

by Yves Neidlinger on 30/08/10 at 5:00 am

Yves Neidlinger is the National Channel Sales & Marketing Manager for Navara and the founder and Editor in Chief of iPhoneCTO.

If you’ve visited iPhoneCTO before, you’re already familiar with our focus on covering iPhone & iPad in the enterprise. In the two years and nearly 200 posts since our launch, we’ve seen iPhone go from a hipster app-phone to becoming a legitimate enterprise device and a serious threat to RIM and Microsoft.

Apple, (I mean Steve Jobs) has historically shunned the enterprise. Because businesses and users alike are taking iPhones into the workplace, there has been an increasing focus on enterprise features finding their way into Apple’s uber-phone. Today you are just as likely to see a business executive using an iPhone as a Blackberry or Windows Mobile smartphone.

The iPhone tsunami has had another effect. The groundswell of users carrying iPhones has meant that businesses are being flooded with requests to mobile enable their products and services. Companies that previously had a deaf ear to the mobile space are now scrambling to figure out how to get on the iPhone. But, while iPhone has garnered much of the attention the past three years, it’s not the only player. Android, Blackberry, Windows Mobile and soon Windows Phone 7 and even perhaps Web OS (with HP’s recent acquisition of Palm) mean that the mobile segment is more diverse than ever. Now that companies have ‘smelled the coffee’ and realize they need a mobile strategy, the next question is, how do we get on the iPhone and which other platforms do we develop for?

On Wednesday, September 15th @ 2PM EST Navara will hold a an Executive Webinar tackling this topic and more. You will learn:

• How best to evaluate developer time, budget and talent availability when comparing in-house and outsourcing resources.

• Special knowledge and resources needed to take your solutions to the iPhone and potential roadblocks in the App Store approval process.

• The danger of putting all your mobile platform eggs in one basket.

• Considerations that need to be made related to ongoing development, OS updates, upgrades, and emerging platforms,

• Options for accelerating development via integration wizards and point-and-click interface creation.