Nexvio’s ReelDirector for iPhone; Cool, Cool, Very Cool!

by Bill French on 03/02/10 at 5:00 am

Bill French is an information architect specializing in Internet applications. He is also the co-founder of MyST Technology Partners and Senior Editor for iPhoneCTO.

ReelDirector

is a mind-bender; this is a “reel” keeper. I’m not the type to suggest that businesses should use any technology because it’s “cool”, but in this case, I must depart from my reserved and rational process. This is a tool that’s cool and highly useful in business.

A few years ago it was a challenge to create a production video on a desktop from a bunch of clips. Now it’s possible to do that in the palm of your hand. If you think it’s difficult, complex, or skills intensive, think again; the folks at Nexvio have created a phenomenal iPhone app that’s intuitive, streamlined and yet comprehensive enough to create some great results.

Consider the features but look ahead to the business possibilities …

Import music files from computer and use as soundtracks.

Add and stitch together clips, drag-and-drop to rearrange order.

Add text watermarks of title, opening credits and closing credits with 4 styles and 9 positions to choose from.

Put transitions between clips to smooth or blend the change from one scene to another. With 27 transitions to choose from, create professional looking videos with ease and fun.

Add photos with Ken Burns effect.

Record voiceover and mix soundtracks.

Nondestructively trim imported clips; seamlessly split video into 2 or 3 clips.

Share your movies by email or save to Camera Roll.

ReelDirector will find its way into business settings in a variety of point solutions:

As a knowledge/skills capture tool – imagine videos of complex tasks and processes on a factory floor.

As a documentation tool – ask an expert a question and publish a comprehensive video with embedded and zoomed still images.

As a promotional tool – interview a customer about their experience with your products or services, add title and credits, insert clips about your product, and share it online.

This is a cool app and a pleasure to use. It brings all sorts of creative possibilities to business users everywhere – highly recommended for your iPhone tool bag.A few years ago it was a challenge to create a production video on a desktop from a bunch of clips. Now it’s possible to do that in the palm of your hand.