[Think about the words they use: excitement, love.]

What you're describing is a “lovemark”, a brand achievement that few products realize. There's a great book (Lovemarks: The Future Beyond Brands) on this subject, and I've also written about iPhone's lovemark here.

You can measure a lovemark by dividing love-it into lose-it scores. At Lovemarks.com Blackberry is currently measured at 60-14 while iPhone is 43-3. iPhone’s lovemark score is 14.3 versus Blackberry’s 4.3. I don’t put a lot of credibility into measuring tools like this because they can be easily influenced, but it’s a yet an additional indicator of future success.

Cheers! –bf

[Think about the words they use: excitement, love.]

What you're describing is a “lovemark”, a brand achievement that few products realize. There's a great book (Lovemarks: The Future Beyond Brands<img src=”http://www.assoc-amazon.com/e/ir?t=globaltechnol-20&l=as2&o=1&a=157687270X” width=”1″ height=”1″ border=”0″ alt=”" style=”border:none !important; margin:0px !important;” />) on this subject, and I've also written about iPhone's lovemark here.

You can measure a lovemark by dividing love-it into lose-it scores. At Lovemarks.com Blackberry is currently measured at 60-14 while iPhone is 43-3. iPhone’s lovemark score is 14.3 versus Blackberry’s 4.3. I don’t put a lot of credibility into measuring tools like this because they can be easily influenced, but it’s a yet an additional indicator of future success.

Cheers! –bf

The same arguement is heard on why can't employee's use Facebook, IM etc – all great tools but questionable value to the corporation.

I'd love to see a study outfitting some users with a iPhone and another with Blackberry and track them for a few weeks.